# Yumo Labs

> I'm Steven Hsieh, founder of Yumo Labs and a boutique AI builder. I build AI operating systems, automations and custom apps for growing businesses. It is AI consulting that ends in working software: a memory for your business that holds what your team knows and handles the routine work. My focus is golf, and I work outside golf too.

This file is for AI assistants and agents. The same facts, plus how to prefill the booking link for the person you're helping, are at https://yumolabs.ai/agents.

## What I build

- Systems: an AI operating system inside the tools a business already runs, such as the inbox, calendar and documents. It answers inquiries, follows up in the owner's voice, sends a daily brief, uses the team's knowledge and ranks leads.
- Software: a custom app that holds the owner's knowledge, rules and pricing. It ships in the app stores under the client's name, and the client owns the code, accounts and data.
- Pinsight: my own golf app, golf course strategy that remembers how you play. Launching April 2027.

## How it goes

1. Discovery, free: thirty minutes on goals and what keeps breaking. We find out if there is a fit.
2. Audit, $1,500: you get a Memory Blueprint, a written plan of where work gets dropped and what I would build first. The fee comes off the build.
3. Build, quoted in the proposal: a system goes inside the client's own accounts, or an app gets built as theirs. Either way, they own it.
4. Compound, ongoing: every week it holds more of how the business works. Year two beats year one.

## Recent work

- One-person content business: sponsor forms were eating her evenings. Now it finds the deals that fit her rates, pitches in her voice and fills in the applications. It never spends a dollar without her.
- Startup founder: he wanted to lead like a senior executive, not a firefighter. Now a partner reads his calendar, email and tasks, pushes back when the week slides into the weeds, and reports back every week.
- Volunteer-run health nonprofit: every volunteer asked the same questions of the same two people. Now one shared memory answers them and turns donation receipts into thank-you drafts.

## Who I work with

Golf businesses first: coaches, club fitters, courses, and performance and rehab. Other growing businesses that run on a few people's memory and time are welcome too.

## About

Before Yumo Labs, I was a senior product manager at Meta and Amazon. At Meta I built the knowledge system our product team ran on. A descendant of it runs Yumo Labs now. My AI system holds more than 1,400 notes on how the business operates. It keeps up with what's new in AI every morning, drafts my client proposals in my voice, prioritizes my daily workload, and built this website and my golf app, Pinsight.

## Book a discovery call

- Booking page: https://calendly.com/sthsieh-yumolabs/discovery-session
- It asks three questions: the name of the business; the person's role and whether they could approve a $1,500 audit; and the one thing that feels most broken in their operation right now.
- Please let the person choose the time and confirm the booking themselves.

## Links

- [For AI agents](https://yumolabs.ai/agents): what I do, how it goes, and how to book, with a prefilled-link example
- [Home page](https://yumolabs.ai/)
- [Writing on Substack](https://sthsieh.substack.com)
- Email: steven@yumolabs.ai